Melbourne Theatre Company announces new major partner

Melbourne Theatre Company announces new major partner
January 2018
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Abercrombie & Kent join MTC as exclusive Opening Night Partner, with the partnership to be officially launched at the opening night of Abigail’s Party in March.

This new three year partnership celebrates both companies passion for excellence, providing inspiring experiences and taking people on journeys that enrich their understanding of the world in which we live.

MTC Executive Director Virginia Lovett said, ‘We are extremely pleased to have Abercrombie & Kent on board as our new Opening Night Partner. Every night MTC transports audiences all over the world, allowing them to hear new stories and encounter different perspectives through the power of theatre. A&K share our passion for the importance of arts, culture and new experiences in broadening horizons – and they make it possible to physically visit the places we take audiences to on stage.’

Abercrombie & Kent Managing Director Sujata Raman said ‘A&K is delighted to be partnering with the MTC. We pride ourselves on showing our guests the very best experiences in destinations around the world, and the MTC provides world class theatre in our own backyard. Our travellers - inbound and outbound - are amongst the most discerning anywhere, and when we talk to them about the cultural experiences they value most, or how they would like to spend their time in Melbourne, the MTC comes up again and again. We're looking forward to sharing the MTC experience with more of our travellers, and the A&K experience with more MTC supporters.’

Abercrombie & Kent was born on safari in East Africa in 1962. In the decades since, A&K has become the benchmark for luxury travel adventure worldwide, taking discerning travellers to the ends of the earth in inimitable A&K style. Now with a global network of more than 50 offices and 2,500 travel experts, A&K creates hand-crafted private and small group journeys to more than 100 countries around the world. Abercrombie & Kent still believes that truly great travel – being somewhere amazing, with an open heart and an expert guide – helps make the world a bigger and a better place, and allows us to see ourselves, to see others and to see the world through a new lens, in an ever-new light.

Melbourne Theatre Company is where stories come alive. For over 60 years the Company has created exceptional theatre, sharing the power of live storytelling with generations of Australians.

Under the leadership of Artistic Director Brett Sheehy AO and Executive Director Virginia Lovett, MTC embodies the creative spirit that Melbourne and Victoria are renowned for, bringing remarkable theatre to the fore to inspire, entertain, challenge and enrich the lives of audiences.

As one of Australia’s flagship performing arts companies, MTC produces classic and contemporary Australian and international theatre for today and tomorrow, with excellence, imagination and passion. The Company has over 20,000 subscribers and stages over 630 performances annually. Through its mainstage season, tours, education productions, public readings and other events, MTC reaches more than 220,000 attendances each year.

 

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